Why should I hire a professional brand designer?
For the startups out there: You have a crazy amount of stuff on your to-do list.
For the established business: When managing a company’s marketing, not only is your career on the line but so is the story of your brand.
I’ve lived through both of these examples. What I want to tell you is how to save yourself from some of the chaos:
Leave your brand design to the professionals.
Want to know why you should hire a professional brand designer? I have four primary reasons. These are the ones that will make the biggest difference to your bottom line and the success of your business.
1) Save Time
If you are solopreneur or entrepreneur, you are responsible for bringing life to your company. You’re growing, setting things up, getting systems in place, developing and exploring. What you don’t have time to be doing is figuring out how to design a logo, set up your social media pages, or code your website. Hiring a professional brand designer means that you’ll have the time to dedicate to the things that you need to focus on. Bringing a brand designer in at the beginning of your project will allow you to streamline your process and get your products or services on the market quicker.
2) Save Money
Time is money: Truth. The investment that you’ll make in your company by hiring a professional brand designer means that you will be able to show quality and relevance to your target market. Your business needs to hit the mark by communicating clearly. Make sure that your strategy has been developed to meet your buyer where are they are. Then show your company in a way that makes someone trust and engage. With good design and communication, you reach the sweet spot quicker – the sales that follow!
3) Get Professional Results
There are lots of free online resources. However, those “free” resources don’t ask you questions about your particular business and goals. A brand designer is educated in the business of communication. They will strategize and consult with you to develop solutions with a consistent design. Brand designers understand color schemes, fonts and how the theory behind how they affect people.
4) Get Noticed
Having a unique and cohesive brand for your company will help your business stand out in the crowd. Your story is your brand. Make sure that your message and graphics are consistent every place your target audience connects you. This is how your customers will build a relationship with your company, and that is where an impact is made. It is critical to aligning key visual aspects with what makes your business unique, and you will stand out. A little homework for you: Take a moment to consider your options and what is right for your company’s growth and position. – Can you get more done by outsourcing your brand design? – Do you consider the way your customers view your brand as a worthy investment?
If you’re a solopreneur, entrepreneur, or part of a company in need of a rebrand let’s connect B4 we create your brand.
CREATIVE SERVICES
Brand Management
- identity design
- brand strategy
- brand standards
Graphic Design
- newsletters
- promotional material
- packaging
- digital + print advertisements
- swag
Environmental Design
- signs
- tradeshows
- exhibit planning
Marketing
- plan development
- strategy
- execution
Online Representation
- website design
- WordPress development
- social media marketing
- search engine optimization (SEO)
- email blast
