It’s my birthday month, cheers to my fellow Cancer’s out there! Our zodiac symbol is the crab, a creature of the sea. Perhaps that is one of the reasons I feel so connected to nature when I’m near the water.
The creation of this B4 We Create logo came to me in a moment of inspiration while spending precious time on the water. There was very little sketching this month, nor was there any research involved.
Our family was fortunate to spend the July 4th weekend at the river – or as locals like to say, “the Rivah”. While we were there I watched as passing boats created the most beautiful curved waves. The shape of the “b” is meant to resemble that motion.
In this design, the “b” also repeats itself like waterdrop rings, 4 times (of course!). The ripples signify cause and effect, a central consideration when I design a brand or develop marketing material; If you have a message to “drop” in your community how will it resonate with your target audience.
The number “4″ comes to a close in the counter space of the “b”. It’s finished with a symmetrical cross, the source of my inspiration.
Creative Services
Brand Management
- brand strategy
- identity design (logos)
- brand standards
Graphic Design
- newsletters
- promotional material
- packaging
- digital + print advertisements
- swag
Environmental Design
- signs
- tradeshows
- exhibit planning
Marketing
- plan development
- strategy
- execution
Online Representation
- website design
- WordPress development
- Wix development
- social media marketing
- search engine optimization (SEO)
- email blast
Follow the process on social media where I’ll be sharing the Logo Experiment plus all kinds other news and musings from B4 We Create.
In this video I take you from start to finish on this logo. It was exciting to feel the moment of inspiration – that the design was ready to be created right then and there!
B4 We Create Logo Design / Month 4:
The design process:
- Connect with nature. Relax and open up to inspiration in my environment.
- Eureka Moment!
- Digitize the idea.
- Thank God for the inspiration.
B4 We Create’s July 2017 Logo!
