Happy August; also known as vacation month for my family. Here we are on the 23rd of the month, and I am just finally getting around to releasing the B4 We Create logo experiment! Instead of working on this I was hanging out on a lake with almost no internet access and nearly all of my favorite people. Sometimes work just has to wait!

Canada Vacation
Canada Vacation

In honor of my recent travels, this month’s logo pays tribute to “the journey.”

compass rose art

A Compass Rose is a circle showing the primary directions printed on a map or chart. My kids did this summer camp project recently, and the iconography of this symbol struck a chord.

A compass rose points you in a direction. The combination of branding, design, and marketing point people in the direction of your company’s products and services. Likewise, as a business owner, you are on a journey to define your brand. Carefully consider the best course to follow, and you will find your target audience waiting for you.

B4 We Create’s August 2017 Logo!

B4 We Create August Logo Experiment

B4WeCreateicon-AugustIn this month’s logo experiment, I was particularly fond of how the Bickham Script “B” curves and wraps around the compass’ center. August’s logo is also the first icon in the series to include the full name of my company. I will have to make a separate version for small uses that leaves this out. When I design a logo, I have to consider how it will function in different applications. For example, if I reduce a mark down to a 1-inch square can I still clearly see all the graphics at that size? If not, then I develop a version that suits this proportion.

Creative Services

Brand Management
  • identity design
  • brand strategy
  • brand standards
Graphic Design
  • newsletters
  • promotional material
  • packaging
  • digital + print advertisements
  • swag
Environmental Design
  • signs
  • tradeshows
  • exhibit planning
  • plan development
  • strategy
  • execution
Online Representation
  • website design
  • WordPress development
  • social media marketing
  • search engine optimization (SEO)
  • email blast

Follow the process on social media where I’ll be sharing the Logo Experiment plus all kinds other news and musings from B4 We Create.

Starting on a new business "journey". Let's connect! B4 We Create will help you define your brand and give your message visual clarity.

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