The Logo Experiment had to take a back seat this month. December has been crazy. Between Christmas traditions, full schedules and wrapping up for the end of 2017, B4 We Create has been a flurry of activity! December has been my businesses best month yet! Which is so satisfying, yet is leaving me with less time to develop designs for this logo series. Trust me; this is a good problem to have! In this logo, I have decided to focus on an essential part of the design process; choosing a direction. Marketing, branding, and design are all methods of problem-solving. I once got a t-shirt from a colleague that said “Marketing Director” on the front and “Bad-Ass Problem Solver” on the back! I laughed like crazy when I got it and wore it with a cheeky sense of pride. Solutions are often developed by looking at things from a different perspective. I show that in this design by flipping the letterforms. I also have added the arrows to reference the path or direction you can take when solving a problem. Below is a high-speed video of me setting up this logo in Adobe Illustrator. Before I went to the computer with this, I made a few sketches, but since this logo design relies so heavily on the font, Minion, I needed the computer early in the process.