Brand Developed for a Realtor
The development of this logo was for a realtor named Cassandra Zimmerman. She started her own real estate business and needed a logo to match her vision of how she wanted to be reflected in her market and to her audience.
Ms. Zimmerman knew she wanted a dogwood flower as part of her image. I illustrated a few different examples of how this image could appear in conjunction with her name. Once she saw a few variations we were able to develop a mark with which she could identify.
It’s rare that a single logo will work in all applications. Sometimes it needs to be in black and white, other times the format may call for a square. Many social media platforms follow this pattern. My clients receive a logo pack at the completion of a project. The pack includes different file types, layouts and color combinations. These parts ensure a brand has consistency wherever it’s used.