Logo Design

realtor logo and branding

Project Details

Cassandra Zimmerman
Logo Design

Brand Developed for a Realtor

The development of this logo was for a realtor named Cassandra Zimmerman. She started her own real estate business and needed a logo to match her vision of how she wanted to be reflected in her market and to her audience.

Logo Design Process for the Realtor Logo

Design Process

Ms. Zimmerman knew she wanted a dogwood flower as part of her image. I illustrated a few different examples of how this image could appear in conjunction with her name. Once she saw a few variations we were able to develop a mark with which she could identify.

Logo Design Process - Realtor logo
Project logo design social + bw

Different Uses

It’s rare that a single logo will work in all applications. Sometimes it needs to be in black and white, other times the format may call for a square. Many social media platforms follow this pattern. My clients receive a logo pack at the completion of a project. The pack includes different file types, layouts and color combinations. These parts ensure a brand has consistency wherever it’s used.

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